Firebird Promotions Why Use Promotional Products

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Why Use Promotional Products?


Incorporating promotional products into your marketing and promotions campaigns all but guarantees successful results. As one of the most effective and cost-efficient tools available, the sky is the only limit to where and how they can be used.

In today's information-intensive world, it's hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company`s name out to its target market - and keep it there.

Promotional products marketing fits into any advertising budget, complements other media, can be directed to selected audiences and remains to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.

The promotional items you pick are limited only by your own creativity. They can range from market-proven goods such as calendars, coffee mugs and baseball caps to innovative items such as sweets, toys, and first aid kits, all bearing your logo and contact information. For ideas, please submit your request to our 'Idea Generator'.

Research studies have shown the outstanding effectiveness of promotional products-especially in a tough economy-in developing brand identity, generating leads, improving direct mail/advertising responses, encouraging repeat/return business, increasing trade show traffic and building customer loyalty.


Ranked in order of frequency, respondents indicated that promotional products are most frequently used for the following purposes:

Create awareness of new products, services or facilities
Trade show promotion
Motivate dealers/ retailers
Improve, reward or recognize employee performance
Increase store traffic
Open doors, secure appointments
Customer retention/appreciation
Reinforce existing products/services/facilities
Generate sales leads and response
Fundraising/Increase donations of money, food, blood, etc.
Promote sales contest
In order to make the most of your promotional products you need to:

Set clear goals for your promotion. Think about what you want these products to do for your business. Should they build awareness of your company? Boost sales? Provide a way to thank your customers? Have clear goals in mind from the start so you can purchase items that make sense for your business.

Set a budget and stick to it. Putting your logo on a coffee mug or a mouse pad tells customers that you've arrived and you're in business for the long haul. Avoid overspending: Identify your costs up front, factor them into your overall marketing budget and pricing strategy, and keep careful track of all expenses - especially indirect costs like shipping and handling and storage.

Find Promotional Items That Fit Your Niche -- You can always find certain items that will compliment your type of business - items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

How can Promotional Products be used?

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you're bundling it with. If you're selling weight loss information, why not use a "step counter as a bonus? If you're selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!

Reward Your Best Affiliates -- Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers -- Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.

Create a Competitive Advantage -- Because of increased competition, it`s getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as "just another company", you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.

· corporate gift-giving
· employee incentives
· safety programs
· consumer education
· building customer loyalty
· reinforcing your brand
· launching a new product
· awards/recognition
· corporate endorsement
· product tie-ins
· charity sponsorships
· commemoratives
Research Shows...

Recipients of promotional products remember the advertiser`s name. A study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the people receiving a promotional product could recall the name of the advertiser as long as six months after they received it.

Promotional products are ideal for creating awareness among a selective audience. Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. They found that selective distribution of promotional products outpulled school newspaper advertising by two-to-one.

Promotional products, used as dimensionals in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University.

Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion.

Promotional products effectively reinforce employee sales contests, too. A Baylor University study of month-long sales contests in retail establishments indicates that contests reinforced by periodic distribution of promotional products were cost-effective and outperformed non-stimulated contests by up to 50 percent.

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Contact Us

Unit 3A
The Old Paint Factory
Pottery Road
Bovey Tracey
TQ13 9DS

Tel: 01626 833 250
Fax: 01626 832 988